Viral Parking

Volkswagen Viral Parking

After the successful launch of the “People’s Car Project” campaign, it was about spreading the campaigns key-visual, the so called “Flubber-Car”, all over china.

Several viral spots, shot at recognizable locations, teased the appearance of “real” Flubber-Cars. These to scale models where filled with water to make sure, nobody could take them home.

In China there is no way to block a public place for filming like this well known street in Shanghai. Before shooting “PARKING” we were promised that the shooting day would be on a bank holiday and the street would be empty… oh well, that’s how it looks like when there is no one in the streets. All the people in this shot are “real”. Check out the guy with the cap, he has no clue what is going on in that empty space our actress is shouting at some kind of…ghost?

Beside our talent there is only one other crew member in that shot. Can you guess who he is? Right, the guy with the most important job on that day – covering up the other car brand emblem.