• Joinery

    Joinery is a roster of directors hell-bent on making branded content that captures the heart, the mind and the imagination.

    Joinery_X

    Joinery_X is our sister company, representing some of the finest Spanish-speaking directors for today’s vibrant modern-day US Latin market.

    Dog Eat Dog

    Dog Eat Dog is our London-based partner with bold and cheeky directors that Joinery represents exclusively for the US general market.
  • Joinery is an independent production company, working with advertising agencies and brands, always guided by the philosophy that, “Together we are stronger than the sum total of our parts.”

    We nurture, develop and represent a wide variety of award-winning directors, with the understanding that different stories must be told by different voices.

    In a business guided by personal relationships, Joinery takes a hands-on approach so that each production gets the relentless attention and pursuit of excellence it deserves.

    With headquarters in Los Angeles, satellite offices in London and Buenos Aires and experience producing top-notch branded films in every continent around the world, Joinery has built a reputation as a dependable worldwide production partner to the best agencies and brands.

  • Los Angeles Office - HQ

    1151 N Highland Ave.
    Los Angeles, CA 90038 USA
    Email: hello@joinery.tv
    Tel: +1 (323) 785 1151

    New York Office
    408 E 65th Street, #4G
    NY NY 10065

    London Office
    2nd Floor
    7 Poland Street
    London, W1F 8PU
    United Kingdom

    Buenos Aires Office
    Uriarte 1356
    Caba, C1414
    Buenos Aires, Argentina

    TEAM

    Gerard N. Cantor

    President & Founder

    g@joinery.tv
    Elliot Lucas

    MD / Executive Producer

    elliot@joinery.tv
    Cesar Ahumada

    Executive Producer / Joinery_X

    cesar@joinery.tv
    Mark O’Sullivan (UK)

    Founder / Executive Producer

    mark@joinery.tv
    Harvey Ascott (UK)

    Founder / Executive Producer

    harvey@joinery.tv
    Ellie Goodwin (UK)

    Managing Director

    ellie@joinery.tv
    Zoe Guy

    Controller

    zoe@joinery.tv
    Rob Cornel

    Office Coordinator

    admin@joinery.tv

    SALES WEST COAST

    Annie Schmittgens
    annie@ripplereps.com

    SALES MIDWEST

    Nikki Weiss-Goldstein
    nikki@nikkiweissandco.com

    SALES EAST COAST

    Laura Dane
    laura@catalystrep.com
    Maggie Rose
    maggie@catalystrep.com

    US HISPANIC MARKET SALES

    Joinery Roster

    Ileana Goldenstein

    ileana@joinery.tv
    Joinery_X Roster

    Bettina Abascal

    bettina@momentum-reps.com

    MUSIC VIDEO

    Kelly Norris Sarno

    kelly@agencyarts.biz

Andrés Salmoyraghi

Andrés Salmoyraghi

Andrés Salmoyraghi

Born in the golden era of the 1980’s in Buenos Aires, Andrés’ advertising career began when he was 18 years old, working as a producer in legendary and storied agency Agulla & Baccetti, one of the most awarded Argentinian Ad Agencies ever. In 2005 Andrés started working at Santo Buenos Aires as creative producer where he worked for many different clients such as Unilever and Coca Cola shooting commercials and short films in many cities around the world: London, Cape Town, New York, Portland, Los Angeles, Sao Paulo, Toronto, Madrid, Barcelona, etc.

Andrés studied filmmaking at “Centro de Investigación Cinematografica” in Argentina. In 2007 he completed his training at the New York Film Academy and started directing at Rebolucion in 2009. Andrés has a wide range of skills and cinematographic techniques, his work always achieves awareness and brings fresh air to advertising. In 2010, he won his first of many Lions at the international Cannes Festival of Advertising. He has obtained many international awards such as the Young Directors Award in Cannes 2012, as well as being named best director in Argentina at Ojo de Iberoamérica in 2013. The One Show, the New York Festilval, Cyclops, Wave Festival Rio de Janeiro, FIAP Festival Miami and the Grand Prix at El Sol de San Sebastian in Spain.
He currently lives in Madrid Spain, and travels around the world directing commercials.

  • Ades | The Rocket EngIneer In You

  • Loterías de Verano | Vacation

  • Mercedes Benz | Not Your Typical Star

  • Got Milk | Dream Battle

  • Lotería Navidad | Ex Daughter in Law

Los Angeles Office – HQ

1151 N Highland Ave.
Los Angeles, CA 90038 USA
Los Angeles

London Office

54 Poland Street
London, W1F 7NJ
United Kingdom

Buenos Aires Office

Martín J. Haedo 862
Vicente Lopez, B1638CGD Buenos Aires
Argentina