• Joinery

    Joinery is a roster of directors hell-bent on making branded content that captures the heart, the mind and the imagination.

    Joinery_X

    Joinery_X is our sister company, representing some of the finest Spanish-speaking directors for today’s vibrant modern-day US Latin market.

    Dog Eat Dog

    Dog Eat Dog is our London-based partner with bold and cheeky directors that Joinery represents exclusively for the US general market.
  • Joinery is an independent production company, working with advertising agencies and brands, always guided by the philosophy that, “Together we are stronger than the sum total of our parts.”

    We nurture, develop and represent a wide variety of award-winning directors, with the understanding that different stories must be told by different voices.

    In a business guided by personal relationships, Joinery takes a hands-on approach so that each production gets the relentless attention and pursuit of excellence it deserves.

    With headquarters in Los Angeles, satellite offices in London and Buenos Aires and experience producing top-notch branded films in every continent around the world, Joinery has built a reputation as a dependable worldwide production partner to the best agencies and brands.

  • Los Angeles Office - HQ

    1151 N Highland Ave.
    Los Angeles, CA 90038 USA
    Email: hello@joinery.tv
    Tel: +1 (323) 785 1151

    New York Office
    408 E 65th Street, #4G
    NY NY 10065

    London Office
    2nd Floor
    7 Poland Street
    London, W1F 8PU
    United Kingdom

    Buenos Aires Office
    Uriarte 1356
    Caba, C1414
    Buenos Aires, Argentina

    TEAM

    Gerard N. Cantor

    President & Founder

    g@joinery.tv
    Elliot Lucas

    MD / Executive Producer

    elliot@joinery.tv
    Cesar Ahumada

    Executive Producer / Joinery_X

    cesar@joinery.tv
    Mark O’Sullivan (UK)

    Founder / Executive Producer

    mark@joinery.tv
    Harvey Ascott (UK)

    Founder / Executive Producer

    harvey@joinery.tv
    Ellie Goodwin (UK)

    Managing Director

    ellie@joinery.tv
    Zoe Guy

    Controller

    zoe@joinery.tv
    Rob Cornel

    Office Coordinator

    admin@joinery.tv

    SALES WEST COAST

    Annie Schmittgens
    annie@ripplereps.com

    SALES MIDWEST

    Nikki Weiss-Goldstein
    nikki@nikkiweissandco.com

    SALES EAST COAST

    Laura Dane
    laura@catalystrep.com
    Maggie Rose
    maggie@catalystrep.com

    US HISPANIC MARKET SALES

    Joinery Roster

    Ileana Goldenstein

    ileana@joinery.tv
    Joinery_X Roster

    Bettina Abascal

    bettina@momentum-reps.com

    MUSIC VIDEO

    Kelly Norris Sarno

    kelly@agencyarts.biz

Kacho López

Kacho López

Kacho López

The visual sophistication that made Kacho López a 7-time nominee and two-time winning Latin Grammy award winning director for music videos is the spark that has made the Puerto Rican a sought-after filmmaker.

Kacho started his career as a graphic designer on album cover art before his first directing gig in 2003. In 2011, he directed the music videos for Reggaeton/Underground artists like Tego Calderón and Daddy Yankee which quickly made him one of the most sought-after directors in Latin America. Since then, he’s been non-stop directing some of the most iconic music videos for megastars like Bad Bunny, Ricky Martin, Juanes, Daddy Yankee, Ednita Nazario, Calle 13, Tego Calderón, Chayanne, iLe, Zion & Lennox among others while also directing advertising campaigns for notable clients like Samsung, T-Mobile, L’Oréal.

Kacho lives in San Juan, Puerto Rico, where he mentors young filmmakers and is an avid cyclist.

  • Samsung | Surprise Surprise

  • Residente | How To Use A Bottle

  • Medalla | Go Get Your Medal

  • T-Mobile | The Old Trick

  • Don Omar & Residente | The Flow

  • L'Oréal | My True Match

Los Angeles Office – HQ

1151 N Highland Ave.
Los Angeles, CA 90038 USA
Los Angeles

London Office

54 Poland Street
London, W1F 7NJ
United Kingdom

Buenos Aires Office

Martín J. Haedo 862
Vicente Lopez, B1638CGD Buenos Aires
Argentina