Rob’s approach to filmmaking is guided by a philosophy he calls Cinematic Authenticity. Rob sets out to capture the beautiful moments: circumstances in which a character placed in a scenario with the right light, lens choice and framing makes an image come alive. Nothing is faked. Instead, Rob strives to cast individuals who can be themselves and bring layers of subtext that add to the narrative structure. This approach allows everything to breathe, giving free reign to the magic that imperfections and the unpredictable add to a film.
All of Rob’s accomplishments have come at a tender age – maybe because he had a head start. With an editor mother and father an amateur 8mm filmographer, Rob’s insatiable curiosity about filmmaking could well have been aroused while still in his mother’s womb. Born in the wild old city of Townsville in far North Queensland, Australia, Rob went to the prestigious College of Fine Art in Sydney, where he graduated with a degree in digital media. The school’s focus on the more traditional arts obligated Rob to be self-motivated in order to make films, but it gave him the tools he carries forward to this day— how to create the biggest impact without the need for a big production. After receiving his BA in 2006, Rob worked as a lighting designer and sound engineer on major live events. Before long he began his first advertising work at an independent agency in Sydney, The Conscience Organisation (TCO). As a junior editor, shooter and director – with a small digital camera in hand – Rob achieved great things: a true child of the “Content Revolution.”
From there Rob’s career kicked into gear. He has directed branded films for clients as diverse as Wolf Blass, Nissan, Qantas, Medibank, Ford, AFL, ASICS, Sony, Coca Cola, Microsoft, Lion Nathan, XXXX, McDonalds, Jack Daniels, NBN, Louis Vuitton, Tourism Australia, Northern Territory Tourism, Volvo, Newscorp, BP and Johnny Walker. He is currently represented in Australia by Collider and by Joinery in the United States.