New global campaign from weareflink features a powerful mix of organic and effects-driven work demonstrating the latest technology developed Reebok for its ZPump Fusion 2.0 sneakers.

Looking to expands their storytelling possibilities into a full 360°, LA production company Joinery are partnering with Rapid VR.

German production company Weareflink and Chinese production house CONTRA have filmed in Beijing to mark Chinese New Year for vehicle manufacturer VW. The spot shows a dragon with VW wheels creeping through a busy Beijing street to mark the event.

Carole Denis, Diana Kunst and Gracie Otto added to the Joinery roster.

Joinery launches in LA with managing director Gerard Cantor, formerly from Believe Media, and founding director Paul Dektor.