Director Paul Dektor travels to San Francisco, Shanghai, Delhi, London and Sao Paolo for Dove’s “Choose Beautiful” campaign. Dektor’s documentary-style spot sheds light on the way women all over the world see themselves.

New global campaign from weareflink features a powerful mix of organic and effects-driven work demonstrating the latest technology developed Reebok for its ZPump Fusion 2.0 sneakers.

Joinery teamed up with director Sing Howe Yam to produce a music video for the Erich Lee remix of X Ambassadors “Unsteady” in association with Warner Brothers upcoming release titled “Me Before You”.

German production company Weareflink and Chinese production house CONTRA have filmed in Beijing to mark Chinese New Year for vehicle manufacturer VW. The spot shows a dragon with VW wheels creeping through a busy Beijing street to mark the event.

Carole Denis, Diana Kunst and Gracie Otto added to the Joinery roster.

Joinery launches in LA with managing director Gerard Cantor, formerly from Believe Media, and founding director Paul Dektor.